Prowly is now the SemrushAI PR Toolkit

Your trusted PR platform, reimagined as part of Semrush. Powered by AI and built to grow your media presence and AI visibility — with everything you need, from research to impact tracking.

AI-enhanced PR that drives real results

Reach the media that shape LLM responses

• Identify top AI-cited media outlets in your industry
• Get a list of journalist profiles tailored to your message
• Build targeted media lists with audience and traffic data
• Use AI search, keywords, and filters to explore further

Email Outreach and Analytics

Send media pitches that get engagement

• Let AI draft emails and press releases in seconds
• Email journalists and track engagement
• Schedule follow-ups based on recipient behavior
• Automatically track which pitches earned media mentions

Media Monitoring

Track and measure your media visibility

• Monitor online news, blogs, and forums
• Automatically filter out irrelevant and duplicate mentions
• Get real-time media updates with AI summaries
• Track which demographics saw your media coverage

Frequently Asked Questions

• Can I still sign up for Prowly?
• What is included in the Semrush AI PR Toolkit?
• Which plan should I choose?
• How many journalists are in your database?
• How does the free trial work?
• What if I already have press contacts?
• Do I need PR experience to use the AI PR Toolkit?