PR Crisis Management Archives - Prowly

Crisis Monitoring for Government Agencies: Tools, Tactics & Real Examples

One missed headline can spark a firestorm. A protest gains traction overnight. A viral post spins a false narrative. A local news story morphs into a national controversy—before your agency even sees it coming. Still, many government teams rely on free tools like Google Alerts to monitor the media landscape. The problem? These tools miss …

Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w/Case Studies

If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This …

Social Media Crisis Management: How-to Guide for 2025

Ever had one of those days when things suddenly blow up online and your notifications won’t stop pinging? That’s what a social media crisis can feel like—fast-moving, a bit overwhelming, and often unexpected. But here’s the thing: you’re not just watching from the sidelines. You’ve got the tools, the access, and the voice to step …

Why is Brand Protection Important in PR? Useful Tips and Strategies

PR thrives on trust. But in today’s digital chaos—where AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases—trust is fragile. That’s why brand protection has become a core PR function. It’s not just about managing reputation after a crisis, but preventing one in the first place. With the right tools and strategies, …

16 PR Crisis Management Examples You Need to See

For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall …

PR Crisis Management Playbook: What the Pros Won’t Tell You

Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. …

5 PR Controversies That Made Us Cringe - Lessons on Handling a PR Disaster

When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals. We can’t help but empathize with the crisis communications team that is brought in to fix such an ugly mess, especially when it looks like the PR scandal could have been easily side-stepped with a little advanced …

Crisis Communications in an Era of Media Distrust

In a lot of ways, ours truly is a golden age of communication. Perhaps never before have public relations been so dynamic or so interconnected. Nowadays, it’s not just the PR pros who are talking. The customer is talking, too, and not just with their wallets, anymore. They’re talking with their tweets and texts, their …

How to Create a Crisis Communication Plan (Updated for COVID-19)

Learn everything you need to prepare for a crisis.

Security Best Practices for Your Remote Team

Are you interested in utilizing the power of remote teams to boost your business?

Better Safe Than Sorry: Your Crisis Communication Plan From A to Z

It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger.